
CEOtoCEO
At CEOtoCEO, I began my journey as a designer and web developer, tasked with creating captivating marketing materials and maintaining the organization's website. As part of my role, I played a crucial role in ensuring the website remained up-to-date and visually appealing, continuously refining its design and functionality to meet evolving business needs.
When the pandemic forced us to transition from live breakfast events to live streams, I spearheaded the technological adaptation process. I immersed myself in learning new tools and platforms to facilitate seamless virtual events, ensuring a smooth transition for our audience.
Throughout my tenure, I've been instrumental in several significant transitions, including migrating our CRM from Constant Contact to HubSpot. I led the transition process, leveraging my technical expertise to streamline operations and enhance efficiency in managing customer relationships and marketing campaigns.
Furthermore, I played a pivotal role in migrating our website hosting from local servers to Microsoft Azure. This involved a comprehensive overhaul of the website infrastructure, including the development of a robust Content Management System (CMS) to empower team members to manage content effortlessly.
In addition to my web development responsibilities, I took charge of social media tasks, leveraging various platforms to amplify CEOtoCEO's online presence and engage with our audience effectively. Through strategic content creation and community management, I helped foster meaningful connections and drive brand awareness in the digital space.
Website Concepts / Examples
Reliable Talent Pipelines -Virtual Live Stream Event
Graphics created with Figma and Adobe CC, Blackmagic Design used for hardware, and OBS for streaming
Executive women in Sports -Breakfast event
Graphics created with Figma and Adobe CC, Blackmagic Design used for hardware, and OBS for streaming
CEOtoCEO Promo video
Created using Adobe Premier, Adobe Photoshop, and Adobe Illustrator
Promotional Materials